2007 SHOW REPORT

Organized by China Flower Association, the 9th Hortiflorexpo China , the largest official trade show in Chinese horticulture, floriculture and garden field was successfully held from Apr. 11-14, 2007 in Shanghai Mart & Intex Shanghai. As the show management this year, Intex Shanghai was responsible for all the services of this event including project planning, marketing, sales and on site operations.

Main Characteristics:Broader Exhibitor Distribution & More Foreign Exhibitors

This exhibition, for the first time, used not only Shanghai Mart & Intex Shanghai covering a total show area of 17000sqm. 361 well-known companies from 24 countries and regions such as Holland, Belgium, USA, Germany, Korea, Columbia, France, Japan, Finland, Sweden, Switzerland, New Zealand, Israel, Great Britain, Norway, Denmark, Canada, Russia, India, Chile, United Arab Emirates, China Mainland, Hong Kong SAR and Taiwan Province participated in the show. There were 5 pavilions (i.e., Holland pavilion, USA pavilion, Korean pavilion, Columbia and Belgium pavilion) with 98 foreign companies.

Holland pavilion and USA pavilion are worth a special mention here. The reasons we won Holland pavilion back to this year’s Hortiflorexpo China are most probably as follows,
1. strong confidence in Chinese market,
2. Hortiflorexpo China, viewed as a best gate for small and medium sized Holland companies to enter China
Besides, it is also the first time for us to welcome a USA pavilion of 11 companies covering nurseries, greenhouse, flower production, cold store, florist material companies. Organized by USDA (USA Department of Agriculture) and SUSTA (Southern USA Trade Association), the USA nursery companies have tested Chinese market for the first time and the leading florist companies, such as Ingersoll Rand Climate Control and Florists’ Review obtained satisfactory results at the show.

Geographically speaking, as far as Mainland China is concerned, exhibitors were from most provinces and regions across the country. Apart from East China, 41% of domestic exhibitors were from Southern, Northern, South West, North East, North West and Middle part of China.

Having a wide span of exhibits, The 9th Hortiflorexpo China attracted many leading companies in Chinese horticultural, floricultural and garden field.

Onsite（世茂）

Onsite（INTEX）

Flower Arrangement Show

Form and Seminar

Fringe Programs

Devoted to the exhibition, we not only think much of the growth of its size, but also to the richness of its content. New measures and efforts were made to enrich the fringe programs,

a. Activities aiming at florist industry

Considering that there are not only flower growers exhibitions but also exhibitions on florist industries in some developed countries, we specially cooperated with China Flower Association Retail Trade Branch （CFR）, AFDU (Asian Floral Designer Union) and Shanghai Flower Art and Arrangement Association to have the following activities to better serve flower retailing sectors and to lead flower consumption.
1. Annual Meeting of China Flower Association Retail Trade Branch （CFR）
2. Speeches given by USA florist experts
3. Flower Arrangement Live Show
23 well-known florists coming from Holland, USA, Japan, Korea, Hong Kong SAR and China Mainland gave 10 wonderful performances which won big applauses from a packed audience.
4. Flower Arrangements Show
5. Pictures Show— More than 100 sets of fine pictures about the latest world floral design work were displayed for the first time in China.

b. Seminars

In order to help those companies who would like to make full use of the exhibition to promote themselves, 19 seminars were organized to market their products and promote their ideas among which most seminars obtained satisfactory results.

c. Bonsai Display and Onsite Making Show

To carry forward Chinese traditional culture and help the development of domestic bonsai industry, we cooperated with Shanghai Mini Cape Shang Shi Association to present around 100 awarded Bonsai on site the exhibition, bonsai making show and Maintenance Consultation which all obtained good result.

d. Field Visit

To help both exhibitors and visitors to make full use of this exhibition to obtain more experience in the limited 4 days, we specially arranged 2 visiting routes to some distinctive fields. To our satisfaction, the “Urban Green Line” was warmly welcomed by lots of exhibitors and visitors.

Report

2007 SHOW REPORT

Organized by China Flower Association, the 9th Hortiflorexpo China , the largest official trade show in Chinese horticulture, floriculture and garden field was successfully held from Apr. 11-14, 2007 in Shanghai Mart & Intex Shanghai. As the show management this year, Intex Shanghai was responsible for all the services of this event including project planning, marketing, sales and on site operations.

Main Characteristics:Broader Exhibitor Distribution & More Foreign Exhibitors

This exhibition, for the first time, used not only Shanghai Mart & Intex Shanghai covering a total show area of 17000sqm. 361 well-known companies from 24 countries and regions such as Holland, Belgium, USA, Germany, Korea, Columbia, France, Japan, Finland, Sweden, Switzerland, New Zealand, Israel, Great Britain, Norway, Denmark, Canada, Russia, India, Chile, United Arab Emirates, China Mainland, Hong Kong SAR and Taiwan Province participated in the show. There were 5 pavilions (i.e., Holland pavilion, USA pavilion, Korean pavilion, Columbia and Belgium pavilion) with 98 foreign companies.

Holland pavilion and USA pavilion are worth a special mention here. The reasons we won Holland pavilion back to this year’s Hortiflorexpo China are most probably as follows,
1. strong confidence in Chinese market,
2. Hortiflorexpo China, viewed as a best gate for small and medium sized Holland companies to enter China
Besides, it is also the first time for us to welcome a USA pavilion of 11 companies covering nurseries, greenhouse, flower production, cold store, florist material companies. Organized by USDA (USA Department of Agriculture) and SUSTA (Southern USA Trade Association), the USA nursery companies have tested Chinese market for the first time and the leading florist companies, such as Ingersoll Rand Climate Control and Florists’ Review obtained satisfactory results at the show.

Geographically speaking, as far as Mainland China is concerned, exhibitors were from most provinces and regions across the country. Apart from East China, 41% of domestic exhibitors were from Southern, Northern, South West, North East, North West and Middle part of China.

Having a wide span of exhibits, The 9th Hortiflorexpo China attracted many leading companies in Chinese horticultural, floricultural and garden field.

Photo Gallery

Onsite（世茂）

Onsite（INTEX）

Flower Arrangement Show

Form and Seminar

Events
Fringe Programs

Devoted to the exhibition, we not only think much of the growth of its size, but also to the richness of its content. New measures and efforts were made to enrich the fringe programs,

a. Activities aiming at florist industry

Considering that there are not only flower growers exhibitions but also exhibitions on florist industries in some developed countries, we specially cooperated with China Flower Association Retail Trade Branch （CFR）, AFDU (Asian Floral Designer Union) and Shanghai Flower Art and Arrangement Association to have the following activities to better serve flower retailing sectors and to lead flower consumption.
1. Annual Meeting of China Flower Association Retail Trade Branch （CFR）
2. Speeches given by USA florist experts
3. Flower Arrangement Live Show
23 well-known florists coming from Holland, USA, Japan, Korea, Hong Kong SAR and China Mainland gave 10 wonderful performances which won big applauses from a packed audience.
4. Flower Arrangements Show
5. Pictures Show— More than 100 sets of fine pictures about the latest world floral design work were displayed for the first time in China.

b. Seminars

In order to help those companies who would like to make full use of the exhibition to promote themselves, 19 seminars were organized to market their products and promote their ideas among which most seminars obtained satisfactory results.

c. Bonsai Display and Onsite Making Show

To carry forward Chinese traditional culture and help the development of domestic bonsai industry, we cooperated with Shanghai Mini Cape Shang Shi Association to present around 100 awarded Bonsai on site the exhibition, bonsai making show and Maintenance Consultation which all obtained good result.

d. Field Visit

To help both exhibitors and visitors to make full use of this exhibition to obtain more experience in the limited 4 days, we specially arranged 2 visiting routes to some distinctive fields. To our satisfaction, the “Urban Green Line” was warmly welcomed by lots of exhibitors and visitors.

Video