Time：13:30-15:30, 10^th April
Venue：Meeting Room E2-M17
Manager by：Modern Landscape Architecture/ Shanghai Intex Exhibition Co.,Ltd.

Time: 13:30-16:30, 10^th April

Venue: Meeting Room E3-M24

Managed by: Richland Sources/ Shanghai Intex Exhibition Co.,Ltd.

Time：13:30-17:30, 10^th April
Venue：3rd Floor Kerry Hotel Pudong
Manager by：Embassy of the Kingdom of the Netherlands/Dutch Greenhouse Delta

Time：14:00-17:00, 10^th April
Venue：Meeting Room E4-M27
Manager by：Kunming Chenggong Dounan Flower Industry Service Center/ Shanghai Intex Exhibition Co.,Ltd.

Time：10:00-12:00, 11^th April

Venue：Meeting Room E4-M27

Managed by: Shanghai Flower Arrangement and Floral Art Association/ Shanghai Intex Exhibition Co., Ltd.

Summary：This forum will feature Zhu Yingying, the representative inheritor of the “Shanghai-Style Flower Arrangement” intangible cultural heritage, who will introduce the characteristics and techniques of traditional Chinese flower arrangement, Shanghai-style flower arrangement, and modern floral art. She will analyze current trends in techniques, color schemes, and creative ideas, and will demonstrate three floral arrangements live.

Time： 14:00-16:30, 11^th April

Venue：E1B89

Managed by: Yuanxue (Beijing) Education Technology Co., Ltd/ Shanghai Intex Exhibition Co., Ltd.

Time： 13:30-15:30, 11^th April

Venue：Meeting Room E4-M27

Managed by: Flower Escort (Shanghai) Gardening Services Co Ltd  / Shanghai Intex Exhibition Co., Ltd.

Summary：The flower industry currently faces significant challenges. On one hand, market competition has intensified to unprecedented levels: homogenized product offerings across flower shops, rampant price wars, and already slim profit margins being further eroded. On the other hand, the consumer market remains sluggish, with weakened purchasing power and a notable decline in demand for non-essential goods like fresh flowers.

Yet, crisis and opportunity coexist. In this session, we will delve into

breakthrough strategies:

– Maximizing private domain traffic value to build loyal customer ecosystems.

– Cultivating distinctive personal branding to stand out in a saturated market.

– Transitioning from single-channel retail to actively developing commercial clients and multi-platform operations.

– Embracing cross-industry integration to inject fresh vitality into floral businesses.

Time: 10^th-12^th, April

Venue: E1B89

Time: 10^th-12^th April

Venue: E4A201

Managed by: Shanghai Intex Exhibition Co.,Ltd./ Shanghai Chunhua Qiushi Floristry Studio

Summary: This nationally scoped flower pressing public welfare activity, jointly planned and executed by Shanghai Intex Exhibition Co Ltd and Shanghai Chunhua Qiushi Floristry Studio, invites numerous compassionate flower pressing instructors to deliver free hands-on workshops at schools, parks, senior universities, and other institutions. Through the integration of flower pressing bookmark creation with hand-copied floral poetry, participants will appreciate the beauty of plants, the elegance of poetry, and the charm of reading, thereby fostering a positive outlook on life.

This event will showcase over 200 student-created flower pressing bookmarks from various cities nationwide. In the interactive area, visitors can engage in free hands-on bookmark making sessions held three times daily. Additionally, participating instructors will display an expanded range of flower pressing artworks, daily-use floral accessories, and culturally innovative flower pressing products.

Time：10^th-12^th April

Venue: Between Gate 9/10 of Hall 4

Managed by: Shanghai Intex Exhibition Co.,Ltd./ CNfloral

Time：10^th-12^th April

Venue: E1B17、E2A125、E4B59

Managed by: Shanghai Intex Exhibition Co.,Ltd./ CNfloral

Summary: Appreciate masterpiece flower arrangements up close, pause to experience the blossoming charm of floral artistry.